How to access

All 300 case studies are available to Econsultancy subscribers


Case Study Database

Econsultancy's extensive database of case studies showcases best practice and innovation across the entire digital spectrum from companies around the globe.
Our team of researchers collate new case studies every month, so you'll gain the latest insight and inspiration from the most sucessful campaigns out there.

Features of the Case Study Library

Case Studies

  • Campaign objectives
  • Implementation, execution & tactics employed
  • Results achieved
  • Information about agencies & suppliers involved

Topic coverage

  • Advertising
  • Content
  • Customer Experience
  • Data & Analytics
  • Ecommerce
  • Email & eCRM
  • Mobile
  • Search Marketing
  • Social
  • Strategy & Operations

Sector coverage

  • Agriculture
  • Automotive
  • Charities & Not-for-profit
  • Consumer Good (FMCG)
  • Education
  • Email & eCRM
  • Mobile
  • Search Marketing
  • Social
  • Strategy & Operations

Sample Case Studies

Amer Sports grows social media engagement around new watch launch

Amer Sports ran a social media campaign around the launch of its two new sports watches, part of its Suunto Ambitions campaign, increasing its US presence on Facebook from 19% to 30%.

Adidas Neo puts the ‘shopping’ into ‘window shopping’ using mobile

Adidas Neo combined ecommerce with mobile technology to create an interactive digital window display, enabling shoppers to make purchases from outside the store 24/7.

Ben and Jerry’s uses spare Twitter characters to promote World Fair Trade Day 2011

Ben and Jerry’s ran a Twitter campaign to promote World Fair Trade Day in 2011, creating a tool that inserted Fair Trade messages into spare characters in people’s tweets, resulting in over 500,000 characters being donated.

Burton increases sales by investing in performance channel

Menswear fashion brand Burton launched an initiative across the performance channel, adopting a ‘channel-neutral approach’ that increased conversions and sales by 395%.

Digital Excellence: a great place to aim for.

We can support your journey there.

Econsultancy’s mission is to help our subscribers achieve excellence in digital business, marketing and ecommerce.

Our 250,000 subscribers have unrivalled access to a range of resources, all focused on helping individuals and enterprises get better at digital.

  • Market Data

    Over 200,000 statistics, insight and analysis on all aspects of digital

  • Best Practice Guides and Supplier Selection

    Definitive ‘how to’ guides for all professionals.

  • Trends and Innovation reports

    Discover what’s happening out there, what’s new and what’s next in an easily digestible format.

  • Supplier Selection and Procurement Guides

    Understand the market and find the right supplier for your needs.

  • Case Studies

    Examples of digital best practice and innovation across the globe.

  • Elearning

    A comprehensive and convenient introduction to core digital skills.

  • Dedicated account manager

    Providing year-round support and help to ensure you make the most of our range of services.

Contact us to find out more

Email us on or call a local Account Manager:


Naveed Akram
+44 (0)20 7269 1474


Francisco Abreu
+1 212 971 0630


Jefrey Gomez
+65 6809 2088